What’s New?

The Arvest Foundation has donated $25,000 to the Amazeum’s Exp&ing Futures capital campaign, a major project that will bring new spaces for early learners, families, educators, and playful explorers of all ages. This donation is in addition to their initial contribution early on in the project. Their gift fuels a vision years in the making, to create more room for hands-on learning, imaginative play, and the kind of discoveries that make childhood magical.

For nearly a decade, the smell of chocolate and the spark of curiosity have filled the air inside the Hershey’s Lab at the Scott Family Amazeum. From mixing and melting to testing and tasting, families have discovered the science behind sweetness in ways only the Amazeum could imagine.

We’re honored to be voted the Very Best Family-Friendly Venue of 2025 by the readers of Celebrate Arkansas Magazine!

October brings to conclusion our Decazeum (Decade of Amazeum) celebration, 10 months throughout 2025 celebrating 10 years of growth and impact in this phenomenal community. We’ve posted stories from founders, looked at photos from over 10 years of exploration, had some great family photo re-enactments of THEN & NOW in the museum, and laughed at the fun and learning we’ve had together along the way...

This fall, the Scott Family Amazeum is taking playful learning on the road. Our team members will join educators from across the nation at two important conferences: the National Association for the Education of Young Children (NAEYC) Annual Conference and the Arkansas Early Childhood Association (AECA) Conference.

The Scott Family Amazeum is proud to announce that our Chief Executive Officer, Sam Dean, has been elected to serve as Chair-Elect of the Association of Science and Technology Centers (ASTC) Board of Directors. His two-year term begins on September 8, 2025.

Our Sr. Marketing and Communications Coordinator, Holland Hayden, and Marketing and Communications Coordinator, Ella Sands, attended the recent AI conference, pictured second from the right in the first and second rows.

Back-to-school season can bring excitement, fresh starts, and—let’s be honest—a little chaos.
Whether your child is stepping into the classroom for the first time or returning for another year,
a few intentional habits can make the transition smoother for the whole family.

We were so excited to welcome Jo Johnson Overby to the Amazeum! Jo is a Northwest Arkansas mom, content creator, podcast host, business educator, and all-around creative force - and we absolutely love everything she shares about motherhood, family life, and building a brand with heart.