Amazeum Continues Capital Fundraising Campaign $10 million matching grant and land donation jump-start efforts

November 6, 2013  |   campaign

Executive leadership for the Amazeum, a planned interactive family museum to be located near Crystal Bridges Museum of American Art, launched a $28.5 million capital fundraising campaign to support its short and long-term goals. The Steering Committee led by Eric and Elda Scott are pursuing additional Pacesetting Sponsors to reach their goal before groundbreaking. 

The capital campaign is fueled by the momentum of a 1:1 matching grant of $10 million by the Walton Family Foundation. In addition, the Rob and Melani Walton Fund of the Walton Family Foundation has donated land on Northeast J Street to accommodate the 44,500-square-foot Amazeum.

"This capital campaign is instrumental to turning the idea of the Amazeum into reality," said Sam Dean, executive director, the Amazeum. "We're very appreciative of the Walton Family Foundation for its generous commitment and, most importantly, for recognizing the opportunity in front of us. We're excited to help bring the community together to support the impact the Amazeum will have on youth and families across the region."

Individual donors and corporations are finding creative ways to support the project, as well as enhance the museum by sponsoring world class exhibits throughout the museum.  A few signature sponsor opportunities remain.  The Amazeum embraces sponsors who want to give back to the community whose passion is education, learning, curiosity and discovery.   

According to Dean, the Amazeum will bring learning to life and enhance family involvement, while evoking a sense of curiosity and discovery through hands-on activities. Interactive exhibits will engage visitors with the land, industries and people that built the Arkansas culture and sustain it today. Exhibitions include the Tinkering Studio, water area, climbable tree canopy and an exploratory wet lab.

In addition to the 44,500 square feet of exhibit, meeting, and learning spaces inside the museum, approximately one acre of outdoor space will accommodate year-round learning and provide a backdrop for experiments and experiences inspired by the seasons. The facility will also include a venue for businesses and organizations to host gatherings, productions and special events.

"The Amazeum and its amenities will be critical connectors in our vibrant and diverse community," said Rob Brothers, director, Home Region Focus Area, Walton Family Foundation. "Ensuring the reality and longevity of this attraction will make our region an even better place to work and play."

For more information about the Amazeum and to learn about donor opportunities, contact Holly Hook at or visit